20+ YEARS
Marketing, Growth & Commercial Leadership
APPROX. CAD 25M
Annual Business-Unit Revenue Target | Thailand
THB 600M | based on 2025 average FX
240 PEOPLE
Cross-Functional Revenue Organization Led
APPROX. 90%
Government RFP Win Rate
INDUSTRIES & BUSINESS ENVIRONMENTS
Retail & E-commerce
Education & EdTech
Financial Services
Automotive
Energy
Government & Enterprise
SELECTED WORK
REVENUE GROWTH
Growth & Revenue Transformation
Integrated digital, telesales and field execution to deliver 30% QoQ revenue growth.
BRAND TRANSFORMATION
Corporate Brand Transformation
Led the APMGroup-to-SEAC transformation, aligning brand positioning, customer experience and market presence.
EDTECH & GTM
EdTech GTM & Regional Expansion
Built go-to-market strategy, partnerships and expansion pathways across Thailand and Southeast Asia.
HOW I WORK
01 DIAGNOSE Define the commercial problem, customer reality and performance gaps.
02 DESIGN Turn insight into a focused growth, brand or go-to-market strategy.
03 ALIGN Connect teams, channels and operating priorities around execution.
04 MEASURE Build decision-ready metrics and improve what drives results.
CAPABILITIES
Growth & Commercial Strategy
Translate customer and market insight into go-to-market, revenue and retention priorities.
Brand & Market Transformation
Reposition brands and customer experiences to strengthen relevance, preference and demand.
Performance Systems & AI-Enabled Execution
Connect CRM, dashboards, analytics and AI-enabled workflows to improve decisions and execution.
A self-initiated prototype designed to demonstrate how marketing, growth and profitability decisions can be informed by integrated data and practical analysis.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration
Deakin University
Australia
Bachelor of Information Management
Rangsit University
Thailand
Innovating with Google Cloud Artificial Intelligence
Google Cloud Certificate | 2025
Exploring Data Transformation with Google Cloud
Google Cloud Certificate | 2025
FEATURED ARTICLES
Selected perspectives on brand, growth, customer strategy and business performance.
BRAND STRATEGY
Brand Building Is a System, Not a Campaign
Why consistent systems and measurement create lasting brand value.
LinkedIn | August 2026
POSITIONING & GROWTH
High Engagement Can Hide a Positioning Problem
How to look beyond surface engagement and identify whether the right audience understands the right value.
LinkedIn | August 2026
PROFITABLE GROWTH
More Sales Can Make a Business Less Profitable
Why unit economics, operating complexity and profitability systems matter more than sales volume alone.
LinkedIn | August 2026
Looking for a Marketing Leader Who Connects Strategy With Execution?
Let’s discuss how I can connect strategy, teams and execution to drive measurable growth.
Kanokwan Kaewfah
NexusStrategyAI | independent proof-of-work platform
© 2026 Kanokwan Kaewfah
Vancouver, BC, Canada