Building Growth Systems Across Brand, Revenue and Customer Operations.

Over 20 years leading brand transformation, customer acquisition and commercial execution across B2C, B2B and public-sector markets.

Asia-Pacific leadership experience | Based in Metro Vancouver | Authorized to work in Canada

CAREER PATH

2025–Present
INDEPENDENT
PROOF OF WORK

Independent Marketing & Growth Projects

NexusStrategyAI | Vancouver, BC

Building and testing practical growth systems that connect marketing, customer and profitability data to improve decision clarity and execution.

CURRENT PROOF AREAS

SME performance and profitability dashboards
Go-to-market and customer journey frameworks
AI-enabled marketing workflows and decision tools

NexusStrategyAI SME performance dashboard using illustrative data

2024–2025
STRATEGIC ADVISORY

Strategic Business, Marketing & HR Consultant

DrinkCo | Thailand, Remote

Advised a growing consumer beverage business across business model, brand, go-to-market, digital commerce, customer journey, CRM and people systems.

SELECTED OUTCOMES

Improved marketplace conversion by 20%
Contributed to a 30% improvement in operating efficiency

2020–2024
REVENUE LEADERSHIP

Group Director, Digital Marketing, Customer Acquisition & Revenue Growth

Thiensurat Public Company Limited (TSR) Thailand

Led the recovery and growth of a complex omnichannel business spanning marketing, e-commerce, telesales, field sales, credit and customer retention.

SELECTED BUSINESS IMPACT

CAD 25M annual revenue target
240-person cross-functional organization
Achieved more than 120% of annual team revenue target
Increased annual customer retention from approximately 55% to more than 80%

Restored monthly revenue from approximately CAD 840K to the CAD 1.68M target within 90 days, then sustained approximately CAD 1.47M to CAD 2.1M per month.

TSR integrated omnichannel revenue system presentation

2012–2020
BRAND AND MARKET TRANSFORMATION

Marketing Manager, Corporate Brand & Strategic HR | Business Head, YourNextU

SEAC (South East Asia Center) / APMGroup | Thailand

Led the transformation of a corporate learning business into a regional brand, expanding its reach across enterprise, government and consumer markets.

SELECTED BUSINESS IMPACT

Directed a THB 100M APMGroup-to-SEAC rebrand
Generated approximately 10,000 leads and 2,500 memberships per month for YourNextU
Won 10 of 11 government RFPs
Delivered more than 30 B2B, B2C and government events

Directed PwC and agency partners including Ogilvy, Dentsu, J. Walter Thompson (JWT) and Primal across brand strategy, research, media, digital platforms and market launches.

SEAC YourNextU team during Kanokwan’s tenure

SEAC launch leadership team, with Kanokwan at far right

KBank executive event photographed during Kanokwan’s SEAC and APMGroup tenure

2005–2012
CAREER FOUNDATION

Senior Marketing Executive

APMGroup | Thailand

Developed B2B marketing and client acquisition programs for corporate learning and consulting solutions, supporting enterprise relationships and national market expansion.

THE COMMON THREAD

Turning Complexity Into Measurable Growth Systems.

Across industries and business models, the context has changed but the focus has remained consistent: connecting customer insight, marketing, commercial teams and performance data to improve decision clarity and business execution.